“I can if…” has been a phrase that has helped me shift conversations to a discussion of conditions, ideas, proofs and human speak. “I can if” opens the door for intentional thought, allows attention focused on the conditions required to make what’s hoped true and spurs healthier debates.

Will I have a summer body by July?…..I can if…!
Will we discover a way to offset Emissions and safe our planner?…..We can if….!
Will I deliver profitable revenue growth through my advertising?…..I can if..!