Subscribe so you don’t miss out on my next post!
****************
Let’s try transposing Warren Buffet’s investment principles to media buying strategies. I’ll reflect on this again a month from now in case it does not make sense.
Credit for Warren’s principles: https://www.sfu.ca/~poitras/BUFFET.pdf
| Warren’s Principles | My Transpose | |
| 1 | “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price,” | “It’s far better reach your buyers effectively at a fair price than reach at a very cheap (“wonderful”) price,” Cheap may not be effective. |
| 2 | Never follow the day to day fluctuations of the stock market. The market only exists to make it easier to buy and sell, not to set values. | Never follow the day to day fluctuations of the advertising market. The market only exists to make it easier to buy and sell, not to set values. |
| 3 | Buy a business, not its stock. Treat a stock purchase as if you were buying the entire business | Buy an inventory where the consumer is receptive to your content, not its perceived value (stock). Treat an advertising inventory purchase as if you were buying the entire consumer experience. |
| 4 | Manage a portfolio of businesses. | Manage a portfolio of consumer media experiences. |
What do you think? too much of a stretch?
Kanmi's musing 
Leave a comment