-
The return to my habit
I lost an important habit…writing one succinct thought a day. This marks my return. A return to a habit that helps me think better, a habit that fosters self reflection, a habit I can be proud of. To build it… I have to make it Obvious…first desk we see in our office space is the…
-
drip drip drip
Our Body of work adds up over time. It’s easy to forget that the cumulative output of deep work is what led to breakthroughs in human history. It’s easy to forget that the cumulative output of deep work powers evolution of new ideas, new principles and new companies. It’s easy to forget that Google Search…
-
up the hill * down the hill
When and Why? I’ve realized that I’m mentally and emotionally in-tune and healthier when I’m clear on what path I’m choosing to take and why Down the hill Meeting people where they are Providing answers to existing problems Applying your skills with clients who appreciate its value Filling your cup first Getting enough sleep Playing…
-
11 Choices I made in last 1,460 days
My Family, faith and I first! Forever learning – fail a lot! Learn a lot! Succeed a lot! Deciding the roles I will and will not take on in life Talking about our day, everyday, anywhere at dinner time as a family One simple written Communication goal: Always simple and clear enough that both my…
-
Term of the day: Brand Equity
My Thought of the day! “The term brand equity is a very imprecise conflation of three concepts: brand valuation, brand Appeal and brand image. The term seems to have been invented in the 1980s to imbue intermediate brand attributes with financial association. Arguably that is unjustified, unwise and unlikely to impress anyone from a financial…
-
Media Effectiveness
Reading: Marketing in the era of Accountability (Click Here to get full doc) “Marketers pay too much attention to intermediate attitudinal measures and too little to business and behavioral outcomes. Although brand health (sometimes referred to as brand equity) is an important stepping stone to business success, it is not an end in itself.” My…
-
Data & Creativity
Creativity helps us figure out what is possible from the unknown while Data helps us inform what has happened and what could happen based on the past. No new idea has been proven to be valid and correct in advance. Intentionally making it a principle to immerse oneself, around people, around ideas, around diversity of…
-
It’s my birthday.
July 19!! I turned 33 today. I’m reminded that I’ve been a student throughout all 33yrs and intend on being one till the day I die. I’m reminded that it is easy to stop learning, stop changing – I won’t allow that. I’m reminded that I’ve been married to my wonderful wife for 9 years…